Features / Tracking & learning
Tracking & learning
It follows the money. Then it learns from it.
Your store is the only source that knows what an ad actually earned. The analyst desk matches every order to the exact ad that caused it, reverses refunds, and feeds the result back into what gets made next.
- Orders matched to ads
- Refunds reversed
- Learning loop fed
First click and last click disagree. We keep both.
See one customer's real-world shape: three touches, one order. Toggle the model and watch which ad gets the credit. Silently picking one is how two dashboards disagree forever, so every figure names its model.
Day 1 · saw an ad
Clicked the "Third-party tested" ad, browsed, left.
● Gets the credit
Day 4 · came back
You searched the brand and read the FAQ. No ad was involved.
● Gets the credit
Day 6 · bought
Clicked the "Certificate on every batch" ad, ordered. $89.
● Gets the credit
Refunds reverse the revenue afterwards. Otherwise your best-looking ad is the one selling the most returns.
A dashboard that tells you where measurement stops.
Untraceable revenue, visitors who declined cookies, stores gone quiet, shown above the numbers, not buried under them. A dashboard that hides its blind spots overstates everything on it; when this one says an ad is winning, you can move budget on it.
Every analysis line carries an action, and ads with too few orders say "too few orders to judge" instead of pretending a ranking.
You get demo data. The honesty panel ships to every client.
It reads where the ad points, and makes blind funnels see.
You can see every destination classified: product page, quiz, WhatsApp, and checked against what the ad promises. Click-to-chat funnels are usually a black hole; a short code in the pre-written first message traces every conversation back to its ad. Try the toggle.
No chat contents are stored. Ever. We record which ad started a conversation, not what was said in it.
WhatsApp · first message
Hi, I'd like to know more about BPC-157. (ref-kd83mx2)
Which ad sent them? Nobody will ever know.
The loop that makes next month cheaper than this one.
Scored before you spend
You get a conversion score from 0 to 100 for every creative before a penny goes out. The score is checked against what the ads actually did, reported as error, and below ten real results it refuses to fit rather than flatter you.
It learns from ads that survived
Your strategist reads a reference ad that ran for two years in your category, passed review repeatedly, and kept being funded. Inspired by takes its structure, never its claims or image, which stay behind the gate.
Delivery with a person on the button
Your campaigns are built complete and paused, with a log of every decision. Autopilot proposes and analyses, then prepares a paused, review-ready campaign. A person sets it live in Ads Manager.