Features / The gate
The gate
The compliance officer that never blinks.
The compliance desk stops a rule-breaking ad before it exists. In your categories, one bad ad ends the account. The gate fails closed instead of flagging the ad for someone to catch later. This page lets you try it.
- Category rule packs
- Fails closed, with reasons
- A human on Publish
Try the gate
Pick a headline. Watch what happens to it.
Test four headlines against the same decision logic the product applies to every headline, script, FAQ answer and landing-page line for a supplements brand.
The verdict appears here with the rule it hit, because a refusal without a reason is just an obstacle.
The real gate checks both sides of every rewrite too, so a fixed line can’t be quietly re-broken. And it covers your emails and landing pages. A claim is the same claim wherever it appears.
Your risk tolerance can change. The compliance floor cannot.
You get four levels that change how hard the copy pushes, never what it may claim. The compliance floor stays identical at every setting. Boldness is a dial. Legality is not.
"Tested by an independent lab. See the certificate before you buy."
It is direct, but stays comfortably inside the rules.
Every one of these clears the same gate. None promises an outcome.
Seven category rule sets, and it knows why each rule exists.
You get seven category rule sets: peptides, telehealth, CBD and hemp, kratom, supplements, casino and iGaming, crypto. Every rule carries its basis, because "the law says", "the platform says" and "your brand says" deserve different conversations. Filter the examples:
No disease claims on a supplement: "treats", "cures", "prevents" plus any condition. This is FDA line-drawing, and it applies in email as much as in ads.
Research compounds may not imply human outcomes. The product description is fine; the promise is not.
No second-person sentences implying a personal condition. Meta enforces the shape of the sentence, so the gate checks shape, not just words.
Gambling creative may not promise winning. Excitement clears; "you will win" ends accounts.
Give a rule once: "never white backgrounds", "never discount above 20%". It blocks that direction in every future batch. Said once, enforced forever.
Your approved-claims list is the only source a number may come from. A figure that isn't in your records is refused, even when it flatters you.
Every number is one you have
A figure in your ad has to appear in your brand context. Invented statistics are refused because they look good in review but are least defensible afterwards, including in a spoken script.
Refusals teach
Each refusal teaches you the rule, its basis, and the fix in plain language, because a warning you can't act on is the same as no warning. That is the product teaching, one refusal at a time.